Social Media Marketing is anticipated to be one of the liveliest subject areas at the upcoming U.S. Drinks Conference, scheduled for Oct. 12 and 13 in New York City. Gary Vaynerchuk, widely recognized as one of the seminal forces in the use of social networks in the beverage alcohol industry will kick off the discussion. His daily videos at Wine Library TV are viewed by over 90,000 visitors per day. Vaynerchuk’s presentation on how social media is being used to engage with a new generation of wine, spirit and beer consumers will set the stage for a panel discussion exploring the subject in further detail.

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“Our panelists represent the diversity of voices shaping the conversation that is happening online 24/7,” noted moderator Steve Raye, Managing Partner of Brand Action Team, one of the conference organizers. Tyler Colman, aka Dr. Vino, author of the book Wine Politics is regarded as one of the most influential bloggers in the wine industry. Joining him will be Colleen Graham, editor of the widely read Cocktails page at About.com. And representing the supplier side will be Christian McMahon, Chief Marketing Officer at Heineken USA.

According to Mike Ginley, president of conference organizer Next Level Marketing, “There’s a lot of misunderstanding of social media marketing and how to balance the investment in those tools with traditional marketing methods.” Added John Beaudette, President of MHW Ltd. who is also one of the conference coordinators, “We get asked questions about Social Media Marketing every day and I think these sessions will provide the insights conference attendees need to really capitalize on these tools.”